BRAINSIGHT checklist

Visual Execution Check

Is your image ad Seen, Anchored and Understood? Review it in minutes with this one-page checklist, based on attention research.

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Seen: does the first glance land on the right place?

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Anchored: do brand and message stay together?

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Understood: clear at a glance, readable at size.

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Download the checklist (PDF)Download the 2-pager (PDF)

Want to see how your own ad scores? Send it in and we run it through Brainsight, free.

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Basic-Fit and Virgin Active ads side by side with predicted attention heatmaps and instant attention ratings for face, headline and brand.