Brainsight Insights on Attention, Creative Strategy and Conversion.

The possibilities of predictive eye-tracking, as published on the leading, Dutch Marketing Platform Marketingfacts. We'll explain how tools like Brainsight contribute to your Attention Strategy, but also explain what predictive attention cannot do!

Case Study by Team 5PM on how Instant Attention and Predictive Eye-Tracking is used for YouTube Campaigns by their Lead Research Team.

Smarter CRO, better UX. From scroll heatmaps to AI-powered pretesting — discover the tools top teams use to convert better in 2025.

A controversial campaign, viral buzz, and a celebrity face. But does it work visually? Through a neuroscientific lens, we dissect how American Eagle’s ad sidestepped visual design principles — and what that means for attention-driven advertising.

Deep-dive from our New Digital Age (UK) publication: Stop analyzing campaigns after the budget is gone. Discover the power of pre-testing advertising and AI-powered tools like predictive eye-tracking to optimize creatives for maximum impact before launch.

Check out these tips on how to analyze your video's effectiviness. Validate attention and clutter, analyhze your thumbnails and track your brand and key mnessages with object- and text recognition.

7 Global Ad Trends Shaping 2025. From short-form video to retail media and attention-based planning — discover what’s redefining media strategy this year and where Brainsight fits into this.

Why display ad performance often disappoints — and how attention-based pre-testing can reduce waste.

Learn how to pre-test and benchmark your ads and campagins on attention and clarity before launch. Use predictive eyetracking to spot weak spots and improve ad performance—instantly.

Want to know the difference between Brainsight's and Hotjar's Heatmaps? See here what the main difference is and how to combine their data for better performance.

In a worldwhere attention is scarce, visual clarity is your competitive edge. Where Attention comes first, to get noticed, Clarity immediately follows, determining your brand impact. 

In this blog post, we'll explain what Gaze Plots are, how to analyze them and how to optimize your creative with these viewing behaviour-insights.

Learn how to interpret UX heatmaps to improve visual hierarchy, streamline user journeys, and boost conversion. This guide shows you how to read attention data, identify key focus areas, and turn insights into actionable UX improvements—fast and scientifically grounded.

Case-Study & Data: Scientific foundation and support evidence for our published analysis of the debate around the American Eagle 'Great Jeans' campaign, revealing that it didn't need great design to spark a cultural firestorm.

Brainsight x Dentsu: Predicting Attention, Redefining Ad Performance. Packed rooms, long queues, and a clear message: attention is the new currency in advertising. Brainsight and Dentsu's first joint talk revealed how AI and neuroscience are transforming how we plan, test, and buy media.

How to use eye tracking heatmaps in combination with hotjar heatmaps? Brainsight's predictive attention data combines well with Hotjar's measured click- and scroll data.

This trend in HTML5 advertising is to create more interactive and engaging advertisements to deliver a better user experience and provide more accurate measurement and tracking capabilities.