Research in advertising, cognitive psychology and visual perception shows that consumers engage with content in less than 2 seconds. In today’s cluttered environment, brands aren’t just competing with their direct competitors; they are up against thousands of distractions in a battle for attention.
In digital advertising, 56% of all ads go unnoticed and 84% of ads are not remembered, wasting billions in marketing spend. Most content doesn't fail because it’s bad, but because it doesn’t get seen or communicate the right design-elements instantly.
Ensure visuals are noticed, and when they do, that a brand or key messages is immediately anchored by your audience. Understanding attention comes before measuring ad-performance: it is the foundation for engagement, creative impact and memory.
Brainsight helps Agencies and Brands to predict their viewers' instant attention and intuitive viewing behaviour without the need for research experts or respondents.
Just upload an image, video or landing pages and in less than a minute you'll get predictive insights, like eye-tracking heatmaps, scan paths and benchmarked metrics for attention and clarity.
Pre-test designs to improve your advertising-, video- and UX/CRO performance and to reduce ad waste.
Our AI-driven heatmaps are 94% accurate, closely replicating real eye-tracking studies. This ensures you get reliable insights without costly user testing.
We provide Clarity Scores and Attention Scores based on real-world data, helping you compare your designs against industry standards for better performance.
No more waiting—our AI analysis feature automatically checks your creative and provides instant insights, metrics and optimization recommendations for your content in seconds.
Get your own performance benchmarks for your advertising eco-system for personalized metrics, or to offer your clients additional value to advertise on your platforms.
Seamlessly integrate Brainsight’s predictive heatmap capabilities, metrics and attention insights into your workflow with our powerful API, enabling automated analysis at scale.
5 Users
1 Workspace
500 Image Heatmaps / month
Heatmaps, Gazeplots, Peekthroughs
Attention- and Clarity Score
Areas of Interest
Team Collaboration
E-mail Support
All in Starter Plan
10 Users
2 Workspaces
Heatmaps, Peekthroughs, Gazeplots
1.500 Image Heatmaps / month
20 Video Heatmaps / month
AI Analysis Tools
Scrolling UX Heatmaps
YouTube Thumbnail Heatmaps
Figma Plug-in
Direct Support
Optional Brand Tracking (€200/m)
All items from Business Plan
Extended Users, Usage, Workspaces
Brand Tracking for Video (text + object recognition)
Pre-trained multi (customer) logos
AI Analysis Tools
Customer Reports
Custom Benchmark Options
Custom Onboarding & Training Material
Dedicated Client Services
Reseller Benefits
All items from Agency Plan
Large - unlimited Users, Usage, Workspaces
Custom Benchmark Co-Invested by Brainsight
Access to all Beta-features
Access & input R&D Roadmap
5 Users
1 Workspace
500 Image Heatmaps / month
Heatmaps, Gazeplots, Peekthroughs
Attention- and Clarity Score
Areas of Interest
Team Collaboration
E-mail Support
All in Starter Plan
10 Users
Multiple Workspaces
Heatmaps, Peekthroughs, Gazeplots
1.500 Image Heatmaps / month
20 Video Heatmaps / month
GenAI Analysis- and Optimization
Scrolling Webpage Heatmaps
YouTube Thumbnail Heatmaps
Dedicated Support
[Optional] Brand Tracking for Video Content +€200/m)
All items from Business Plan
Extended Capacity (Users, Uploads)
Brand Tracking for Video (text + object recognition)
Pre-trained (customer) logos
Branded Reports
Custom Template Export
Customized Branded Onboarding & Training Material
Dedicated Client Services
Customized Benchmark Options
Reseller Benefits / Plans
All items from Agency Plan
Large to unlimited users
Large to unlimited usage
Custom Benchmark Options, Co-Invested by Brainsight
Custom Features, Reports and Metrics/Scores
Dedicated Training & Support
Access to beta-features and R&D Roadmap
API Solution
