Predict human attention. Instantly.

Attention analytics, without testing actual people, and 94% accuracy.

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TREND

Overcome attention scarcity

“What information consumes is the attention of its recipients. Hence a wealth of information creates a poverty of attention.”
Herbert Simon, 1970s Nobel Prize winning economist
platform

Use Brainsight for

UX | Usability

Bring your UX design to the next level

Analyze: Insert a URL or upload or drop a file and start analyzing your designs with our heatmaps and attention scores. It's that fast, It's that simple.
Optimize: Check how much attention is drawn to a specific element or CTA on your landing page. Compare multiple variants and choose the most effective one.
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Read more on CRO
Video optimization

Video heatmaps

Discover
Use video heatmaps to measure effectiveness and viewing behavior 
Video clarity: do viewers focus on the right elements or is their gaze (too) cluttered? 
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social- and display ads

Ad performance

Ensure your ads resonate with your audience before starting your campaign.
Ad effectiveness. Stop guessing and validate your ads on visual performance and design clarity.
Benchmark display- and social ads with competing ads in their context. Which performs best in an ad category? 
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Read more on Display advertising
print and outdoor

Out of Home ads

With Brainsight, there is finally a way to pretest your DOOH performance
Optimize your campaign before go-live
Measure DOOH ad performance against your industry's benchmark
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Read our case studies to see what we can do for your company.

Pre-testing YouTube campaigns

How the leading YouTube Agency in The Netherlands uses Brainsight.
Yannick Abrahams
Managing director Labs, Team5pm

Features

Optimize your UX- and Ad designs to grab your target audience's attention
Heatmaps
Eye tracking heatmaps enable you to analyze  viewers behavior. Ensure that your most important content is attention grabbing and optimize the clarity of your designs.
Ad pretesting
Pretest display ads, social ads and (digital) out-of-home advertising on visual performance and benchmark them against competing ads before your campaign goes live.
Analysis tools
Use built-in tools to validate and optimize UX / Ad designs, CTA's, or copy. Get valuable insights from heatmaps and performance scores to make the right choices for your ad, brand, or website.
Benchmarking
We have benchmarked 10.000+ ads and websites, so you don't have to. Track exactly how your campaigns are performing compared to peers in your industry.
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