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Understand Visual Impact. Instantly.

Visual impact is made subconsciously, in less than two seconds. Analyze your designs through the eyes of your target audience, without running live research.

Brainsight provides AI-powered predictive eye-tracking and visual attention insights for agencies and brands.

Pre-test ads, UX and video to understand what gets noticed or ignored, and why.
Brainsight Heatmap - Gazeplot - Peekthrough - DOOH mockup of Pepsi vs Coca-Cola advertisement
The choice of agencies & publishers
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The choice of innovators and leaders
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Why Predictive Attention?

"Attention alone won’t guarantee success, but without attention, success is impossible."

You have less than 2 seconds to make an impact

Research in advertising, cognitive psychology and visual perception shows that consumers engage with content in less than 2 seconds. In today’s cluttered environment, brands aren’t just competing with their direct competitors; they are up against thousands of distractions in a battle for attention.

Most content fails because it doesn't get seen or anchored

In digital advertising, 56% of all ads go unnoticed and 84% of ads are not remembered, wasting billions in marketing spend. Most content doesn't fail because it’s bad, but because it doesn’t get seen or communicate the right design-elements instantly.

Pre-testing: what if you could predict attention, also before publishing?

Ensure visuals are noticed, and when they do, that a brand or key messages is immediately anchored by your audience. Understanding attention comes before measuring ad-performance: it is the foundation for engagement, creative impact and memory.

How it works

Brainsight helps Agencies and Brands to predict their viewers' instant attention and intuitive viewing behaviour without the need for research experts or respondents.

Just upload an image, video or landing pages and in less than a minute you'll get predictive insights, like eye-tracking heatmaps, scan paths and benchmarked metrics for attention and clarity.

Pre-test designs to improve your advertising-, video- and UX/CRO performance and to reduce ad waste.

Instant Attention Insights

Why Brainsight Stands Out

94% Accurate Heatmaps

Our AI-driven heatmaps are 94% accurate, closely replicating real eye-tracking studies. This ensures you get reliable insights without costly user testing.

Benchmarked Metrics

We provide Clarity Scores and Attention Scores based on real-world data, helping you compare your designs against industry standards for better performance.

A.I. Audits within seconds

No more waiting—our AI analysis feature automatically checks your creative and provides instant insights, metrics and optimization recommendations for your content in seconds.

Learn More

Brand Performance Analytics

Track how your branding elements capture attention, ensuring logos, CTAs, and key messages stand out exactly where they should.

Learn More

Custom Benchmarks

Get your own performance benchmarks for your advertising eco-system for personalized metrics, or to offer your clients additional value to advertise on your platforms.

API Solutions

Seamlessly integrate Brainsight’s predictive heatmap capabilities, metrics and attention insights into your workflow with our powerful API, enabling automated analysis at scale.

Learn more

Plans

pricing

team

€199Month
For small teams focusing on image heatmaps. Analyze and optimize display-, social-, (D)OOH ads or optimize UX and CRO by analyzing websites.
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5 Users

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1 Workspace

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500 Image Heatmaps / month

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Heatmaps, Gazeplots, Peekthroughs

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Attention- and Clarity Score

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Areas of Interest

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Team Collaboration

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E-mail Support

BUSINESS/Business+

€399Month
Companies & Teams foucusing on data-driven pretesting of designs for Advertising, UX and CRO with insights from Predictive Image-, Video- and Website Heatmaps.
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All in Starter Plan

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10 Users

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2 Workspaces

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Heatmaps, Peekthroughs, Gazeplots

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1.500 Image Heatmaps / month

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20 Video Heatmaps / month

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AI Analysis Tools

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Scrolling UX Heatmaps

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YouTube Thumbnail Heatmaps

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Figma Plug-in

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Direct Support

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Optional Brand Tracking (€200/m)

Start Trial

agency

€799 month
Tailored for Media- and Creative Agencies. Use Brainsight internally and for clients, bootsting branding, efficiency, and revenue with branded tools and automations.
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All items from Business Plan

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Extended Users, Usage, Workspaces

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Brand Tracking for Video (text + object recognition)

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Pre-trained multi  (customer) logos

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AI Analysis Tools

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Customer Reports

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Custom Benchmark Options

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Custom Onboarding & Training Material

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Dedicated Client Services

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Reseller Benefits

ENTERPRISE

€* Month
The best choice for large- and international organizations with multi-disciplinary teams, high-volume usage, and custom nereds or API solutions.
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All items from Agency Plan

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Large - unlimited Users, Usage, Workspaces

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Custom Benchmark Co-Invested by Brainsight

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Access to all Beta-features

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Access & input R&D Roadmap

team

€229Month
For small teams focusing on image heatmaps. Analyze and optimize display-, social-, (D)OOH ads or optimize UX and CRO by analyzing websites.
""

5 Users

""

1 Workspace

""

500 Image Heatmaps / month

""

Heatmaps, Gazeplots, Peekthroughs

""

Attention- and Clarity Score

""

Areas of Interest

""

Team Collaboration

""

E-mail Support

BUSINESS/Business+

€449Month
Companies & Teams foucusing on data-driven pretesting of designs for Advertising, UX and CRO with insights from Predictive Image-, Video- and Website Heatmaps.
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All in Starter Plan

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10 Users

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Multiple Workspaces

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Heatmaps, Peekthroughs, Gazeplots

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1.500 Image Heatmaps / month

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20 Video Heatmaps / month

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GenAI Analysis- and Optimization

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Scrolling Webpage Heatmaps

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YouTube Thumbnail Heatmaps

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Dedicated Support

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[Optional] Brand Tracking for Video Content +€200/m)

Start Free Trial

agency

€899 month
Tailored for Media- and Creative Agencies. Use Brainsight internally and for clients, bootsting branding, efficiency, and revenue with branded tools and automations.
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All items from Business Plan

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Extended Capacity (Users, Uploads)

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Brand Tracking for Video (text + object recognition)

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Pre-trained (customer) logos

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Branded Reports

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Custom Template Export

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Customized Branded Onboarding & Training Material

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Dedicated Client Services

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Customized Benchmark Options

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Reseller Benefits / Plans

ENTERPRISE

€* Month
The best choice for large- and international organizations with multi-disciplinary teams, high-volume usage, and custom nereds or API solutions.
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All items from Agency Plan

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Large to unlimited users

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Large to unlimited usage

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Custom Benchmark Options, Co-Invested by Brainsight

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Custom Features, Reports and Metrics/Scores

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Dedicated Training & Support

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Access to beta-features and R&D Roadmap

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API Solution

get started

👋 Let’s talk how Brainsight can elevate your attention strategy

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