Research in advertising, cognitive psychology and visual perception shows that consumers engage with content in less than 2 seconds. In today’s cluttered environment, brands aren’t just competing with their direct competitors; they are up against thousands of distractions in a battle for attention.
In digital advertising, 56% of all ads go unnoticed and 84% of ads are not remembered, wasting billions in marketing spend. Most content doesn't fail because it’s bad, but because it doesn’t get seen or communicate the right design-elements instantly.
Ensure visuals are noticed, and when they do, that a brand or key messages is immediately anchored by your audience. Understanding attention comes before measuring ad-performance: it is the foundation for engagement, creative impact and memory.
Brainsight helps Agencies and Brands to predict their viewers' instant attention and intuitive viewing behaviour without the need for research experts or respondents.
Just upload an image, video or landing pages and in less than a minute you'll get predictive insights, like eye-tracking heatmaps, scan paths and benchmarked metrics for attention and clarity.
Pre-test designs to improve your advertising-, video- and UX/CRO performance and to reduce ad waste.
Our AI-driven heatmaps are 94% accurate, closely replicating real eye-tracking studies. This ensures reliable insights without costly user testing. For the science behind predictive eye-tracking, see our science page.
We provide Clarity Scores and Attention Scores based on real-world data, helping you compare your designs against industry standards for better performance.
Our AI analysis features asesss your creatives, providing insights, metrics and optimization recommendations. Our proprietary models are based on years of neuro-marketing expertise, combined with advertising knowledge, data and tailored to specific campaign objectives.
Get your own performance benchmarks for your advertising eco-system for personalized metrics, or to offer your clients additional value to advertise on your platforms.
Seamlessly integrate Brainsight’s predictive heatmap capabilities, metrics and attention insights into your workflow with our powerful API, enabling automated analysis at scale.
5 Users
1 Workspace
500 Image Heatmaps/month
Heatmaps, Gazeplots, Peekthroughs
Attention Score, Clarity Score
Areas of Interest
AI Audit
Expert (Co-Pilot)
Team Collaboration
E-mail Support
All Team Plan items
10 Users
Up to 3 Workspaces
1.500 Image Heatmaps per month
20 Video Heatmaps per month
Scrolling Heatmaps (UX)
AI Deep Audits
Creative Impact Score
YouTube Thumbnail Heatmaps
Figma Plug-in
Direct Support
Brand Tracking
(Optional:€200/m)
All Business Plan items
Upscaled Users, Usage, Workspaces
Brand Tracking for Video (logo, text)
Pre-trained Logos
Deep Audits (Video)
Branded Report Options
Custom Benchmark Options
Custom Onboarding & Training Material
Dedicated Support
Reseller Benefits
All Agency Plan items
Unlimited Users & Enterprise Scale
Multi-Workspace Management
Custom Benchmark, co-Invested by Brainsight
Enterprise Security & Governance
Early Access Program
Innovation Partnership
5 Users
1 Workspace
500 Image Heatmaps / month
Heatmaps, Gazeplots, Peekthroughs
Attention Score, Clarity Score
Areas of Interest
AI Audit
Co-Pilot
Team Collaboration
E-mail Support
All Team Plan items
10 Users
Up to 3 Workspaces
1.500 Image Heatmaps per month
20 Video Heatmaps per month
Scrolling Heatmaps (UX)
AI Deep Audits
Creative Impact Score
YouTube Thumbnail Heatmaps
Figma Plug-in
Direct Support
Brand Tracking for Video (Optional: +€200/m)
All Business Plan items
Upscaled Users, Usage, Workspaces
Brand Tracking for Video (logo, text, metrics)
Pre-trained logos
Deep Audits (video)
Branded Report Options
Custom Benchmark Options
Customized Branded Onboarding & Training Material
Dedicated Support
Reseller Benefits / Plans
All Agency Plan items
Enterprise Scale Users & Usage
Multi-Workspace Management
Custom Benchmark Options, Co-Invested by Brainsight
Enterprise Security & Governance
Early Access Program
Innovation Partnership
Enterprise API & Integrations
