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Predictive Eye-Tracking (science)
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FAQS
frequently asked questions
Trial Signup
How is Brainsight different from other tools?
Unlike other tools, Brainsight is platform-agnostic: it supports images, URL uploads, HTML5 ads, and videos including brand/text tracking options, across any platform with higher video-minute allowances and not limited to formats like YouTube. For our display- social and DOOH advertising we offer proprietary Attention Benchmarks. All of this is delivered in one streamlined, easy-to-use platform (or API).
Brainsight was developed within the award-winning neuromarketing agency Braingineers. Built by neuroscientists, psychologists, UX researchers, and AI experts, Brainsight combines scientific accuracy with practical usability, offering predictive eyetracking and instant attention insights at premium quality without the premium price.
What does a Brainsight-trial look like?
We offer a hassle-free trial period to get you familiarized with Brainsight. Just sign-up and play with it. No Credit-Card needed.
How Accurate is Brainsight?
Brainsight’s predictions achieve 94% accuracy compared to live eyetracking studies. This high precision is based on a combination of validated research from top universities and extensive real-world training (neuroscience) data.
How is predictive eyetracking different from live?
Instant- Attention and Viewing Behaviour is based on visual stimuli triggering the survival / reptilian brain and lasts for about 3 seconds, after which is transitions to other parts of the brain. Instinctive Attention / Viewing Behaviour is within those 3 seconds, engagements kicks in after that moment. The first is highly predictable, visual engagement needs to be measured with live research.
On which models is Brainsight built?
Developed by Braingineers, the #1 Neuromarketing Research Agency in the Netherlands, Brainsight’s AI engine is built on extensive proprietary data and validated studies from leading universities like MIT and the University of Tübingen. Using predictive modeling and machine learning, live eyetracking studies tested hundreds of people on thousands of images and videos to map intuitive visual attention. Braingineers' deep research foundation enhances Brainsight’s accuracy—achieving a 94% match with live eyetracking. [This video] compares predictive and live eyetracking using Tobii technology.
How fast do I get results?
Brainsight delivers instant predictions—no waiting for participants, data collection, or lengthy analysis. Simply upload your image or video, and within seconds, you’ll receive a detailed attention heatmap and key visual insights. Note that Videos are actually hundreds of heatmaps (sec x fps), so take a bit longer. You'll get an email when it has been processed, usually a few minutes after uploading it.
This speed allows you to test, iterate, and optimize designs in real time, making it ideal for fast-paced creative workflows in advertising, UX, and marketing. 🚀
