Every Brainsight plan includes neuromarketing-grade AI analysis of your creatives, powered by predictive attention modeling, based on System 1, pre-attentive response: the split-second, subconscious reaction before conscious thought kicks in.
For a full creative diagnostic with a pillar-by-pillar breakdown, Deep Audits are what you're looking for. For quick design validations, use our instant Attention Snapshot.
Full analysis and optimization suggestions for every creative
10+ years of neuroscience & eye-tracking research
5,000+ live eye-tracking studies behind our modeling
Agency + Tech foundation, not just a model
Watch: How a Deep Audit works · 1 min
Pre-test and validate whether your brand, key message and creative strategy actually stand out and land in your audience's mind
Neuromarketing assessment on creative effectiveness and performance. If heatmaps show you where attention lands, Deep Audit unravels what that means
Pillar-by-pillar diagnostic breakdown, with optimization suggestions and ready-to-copy A/B testing hypotheses
Integrated AI Analyst that understands your creative, scores, DBA and goals, for follow up sparring sessions
Consistent, rubric-scored results: the same creative returns the same read, not a different answer every prompt
Quick creative content analysis
Immediately understand benchmarked metrics
Validates: Associations, Clarity, Attention. Brand, Message and Conversion scores in one pass
Get a head start on your presentation with downloadable reports in 30 secs
Attention Snapshots are available for Display Ads, Social Ads, (Digital) Out-of-Home, UX Design, Magazine Covers
Included in every plan, no upgrade needed
Checks Initial Hook, Visual Hierarchy, Processing Ease, Visual Guidance, Brand & Message, and Inclusive Design.
No separate accessibility audit needed: inclusive design is scored in the same pass as everything else.
Typical use: catching a confusing CTA or a buried headline before launch, and filling your A/B testing backlog with data-driven hypotheses instead of guesses.
Explore UX & CRO analysis →Checks Breakthrough, Brand Linkage, Instant Understanding, Cognitive Ease, and Message Take-out, read against your campaign objective.
Branding campaigns weight Brand Linkage and Message Take-out heavier. Sales and performance campaigns weight Instant Understanding and Cognitive Ease heavier: same framework, read differently.
Typical use: design validation, checking whether your key message lands, and confirming brand, product/service and message load in the right order.
Also used for post-campaign analysis (why did this asset perform the way it did) and to verify cognitive ease: does the message register in a single glance?
Explore Advertising analysis →The same 5-pillar framework (Breakthrough, Brand Linkage, Instant Understanding, Cognitive Ease, Message Take-out), tracked frame by frame across the full runtime, not a single moment.
Deep Audit reads video with the format and viewing situation in mind: a social video is judged on whether it stops the scroll in the first second, a TVC has more room for storytelling, and a cinema ad reaches a more engaged, captive audience. That's exactly why video needs the full Deep Audit.
Brainsight is known for extensive video coverage: the number and length of videos you can heatmap and analyze are included in your plan, with no additional credits.
See full video brand tracking capabilities →Format-aware scoring across the same 5 pillars (Breakthrough, Brand Linkage, Instant Understanding, Cognitive Ease, Message Take-out) for shelf and kiosk context, not a generic billboard read.
A cover is judged against what's next to it on the shelf, the same way a bus shelter ad is judged against its own placement. Is it shown as a full cover, or is it buried behind other magazines, only showing the top layer?
Benchmarked against your own category, not a generic standard: a glossy magazine isn't judged like a car magazine. Clarity and Attention scores show how well your cover stands out in a busy, chaotic shelf at the bookstore or supermarket.
Want that category benchmark built specifically for your own portfolio? See Custom Benchmarks →
