Pricing Flexible Plans Brainsight delivers fast, accurate predictions of audience attention, helping you make informed design decisions before launch. Choose a plan that fits your business needs, goals, and budget. team €229Month For small teams focusing on image heatmaps. Analyze and optimize display-, social-, (D)OOH ads or optimize UX and CRO by analyzing websites.
5 Users
1 Workspace
500 Image Heatmaps / month
Heatmaps, Gazeplots, Peekthroughs
Attention- and Clarity Score
Areas of Interest
Team Collaboration
E-mail Support
BUSINESS/Business+ €449Month Companies & Teams foucusing on data-driven pretesting of designs for Advertising, UX and CRO with insights from Predictive Image-, Video- and Website Heatmaps.
All in Starter Plan
10 Users
Multiple Workspaces
Heatmaps, Peekthroughs, Gazeplots
1.500 Image Heatmaps / month
20 Video Heatmaps / month
GenAI Analysis- and Optimization
Scrolling Webpage Heatmaps
YouTube Thumbnail Heatmaps
Dedicated Support
[Optional] Brand Tracking for Video Content +€200/m)
agency €899 month Tailored for Media- and Creative Agencies. Use Brainsight internally and for clients, bootsting branding, efficiency, and revenue with branded tools and automations.
All items from Business Plan
Extended Capacity (Users, Uploads)
Brand Tracking for Video (text + object recognition)
Pre-trained (customer) logos
Branded Reports
Custom Template Export
Customized Branded Onboarding & Training Material
Dedicated Client Services
Customized Benchmark Options
Reseller Benefits / Plans
ENTERPRISE €* Month The best choice for large- and international organizations with multi-disciplinary teams, high-volume usage, and custom nereds or API solutions.
All items from Agency Plan
Large to unlimited users
Large to unlimited usage
Custom Benchmark Options, Co-Invested by Brainsight
Custom Features, Reports and Metrics/Scores
Dedicated Training & Support
Access to beta-features and R&D Roadmap
API Solution
team €199Month For small teams focusing on image heatmaps. Analyze and optimize display-, social-, (D)OOH ads or optimize UX and CRO by analyzing websites.
5 Users
1 Workspace
500 Image Heatmaps / month
Heatmaps, Gazeplots, Peekthroughs
Attention- and Clarity Score
Areas of Interest
Team Collaboration
E-mail Support
BUSINESS/Business+ €399Month Companies & Teams foucusing on data-driven pretesting of designs for Advertising, UX and CRO with insights from Predictive Image-, Video- and Website Heatmaps.
All in Starter Plan
10 Users
Multiple Workspaces
Heatmaps, Peekthroughs, Gazeplots
1.500 Image Heatmaps / month
20 Video Heatmaps / month
GenAI Analysis- and Optimization
Scrolling Webpage Heatmaps
YouTube Thumbnail Heatmaps
Dedicated Support
agency €799 month Tailored for Media- and Creative Agencies. Use Brainsight internally and for clients, bootsting branding, efficiency, and revenue with branded tools and automations.
All items from Business Plan
Extended Capacity (Users, Uploads)
Brand Tracking for Video (text + object recognition)
Pre-trained (customer) logos
Branded Reports
Custom Template Export
Customized Branded Onboarding & Training Material
Dedicated Client Services
Customized Benchmark Options
Reseller Benefits / Plans
ENTERPRISE €* Month The best choice for large- and international organizations with multi-disciplinary teams, high-volume usage, and custom nereds or API solutions.
All items from Agency Plan
Large to unlimited users
Large to unlimited usage
Custom Benchmark Options, Co-Invested by Brainsight
Custom Features, Reports and Metrics/Scores
Dedicated Training & Support
Access to beta-features and R&D Roadmap
Need help choosing? Check the chart below to see which license suits you best. Still have questions? Scroll down for our Q&A or contact us to discuss your specific situation. Comparison chart Users
5
10
10+
Custom / unlimited
Workspaces
1
Up to 3
up to 5
Custom / unlimited
Image Heatmaps (renews monthly)
500
1,500
Fair Use Policy
Custom / unlimited
Video Heatmaps (renews monthly)
–
20
Extended Capacity
Custom / unlimited
Heatmaps, Peekthroughs, Gazeplots
Attention Score
Scrolling Heatmaps (UX)
–
Areas of Interest (AOI)
Compare Heatmaps (A/B/C)
Campaign Analysis (Multi-Upload)
A.I. Audit & Optimization Guidance
–
Brand Tracking (Video)
–
+€200/m
Brand Tracking: Pre-trained Logos
–
up to 5
up to 15
Custom / unlimited
Branded GenAI Reports + Shared Pages
–
–
API Solution
–
–
–
Custom Attention Benchmark
–
Upon Request
Custom Project
Co-Invested
Support
Email, ticket-based
Personal
Personal
Dedicated Lead
Onboarding & Training
Self-guided, digital training materials
Guided, Ad hoc sessions
Guided onboarding + Regular sessions
Guided onboarding, Ongoing Enablement
"Brainsight helps CRO- and UX teams to align designs with instinctive visual processing to optimize for Impact and performance" “Brainsight is a strategic partner in our attention approach, delivering predictive intelligence across our creative process and media ecosystem.” Melvin van Gom
Head of Partnerships, dentsu Benelux
FAQS frequently asked questions How is Brainsight different from other tools?
Unlike other tools, Brainsight is platform-agnostic: it supports images, URL uploads, HTML5 ads, and videos including brand/text tracking options, across any platform with higher video-minute allowances and not limited to formats like YouTube. For our display- social and DOOH advertising we offer proprietary Attention Benchmarks. All of this is delivered in one streamlined, easy-to-use platform (or API).
What does a Brainsight-trial look like?
We offer a hassle-free trial period to get you familiarized with Brainsight. Just sign-up and play with it. No Credit-Card needed.
How Accurate is Brainsight?
Brainsight’s predictions achieve 94% accuracy compared to live eyetracking studies. This high precision is based on a combination of validated research from top universities and extensive real-world training (neuroscience) data.
How is predictive eyetracking different from live?
Instant- Attention and Viewing Behaviour is based on visual stimuli triggering the survival / reptilian brain and lasts for about 3 seconds, after which is transitions to other parts of the brain. Instinctive Attention / Viewing Behaviour is within those 3 seconds, engagements kicks in after that moment. The first is highly predictable, visual engagement needs to be measured with live research.
On which models is Brainsight built?
Developed by Braingineers, the #1 Neuromarketing Research Agency in the Netherlands, Brainsight’s AI engine is built on extensive proprietary data and validated studies from leading universities like MIT and the University of Tübingen. Using predictive modeling and machine learning, live eyetracking studies tested hundreds of people on thousands of images and videos to map intuitive visual attention. Braingineers' deep research foundation enhances Brainsight’s accuracy—achieving a 94% match with live eyetracking. [This video] compares predictive and live eyetracking using Tobii technology.
How fast do I get results?
Brainsight delivers instant predictions —no waiting for participants, data collection, or lengthy analysis. Simply upload your image or video, and within seconds , you’ll receive a detailed attention heatmap and key visual insights. Note that Videos are actually hundreds of heatmaps (sec x fps), so take a bit longer. You'll get an email when it has been processed, usually a few minutes after uploading it. test, iterate, and optimize designs in real time, making it ideal for fast-paced creative workflows in advertising, UX, and marketing. 🚀
