Pricing Flexible Plans Brainsight delivers fast, accurate predictions of audience attention, helping you make informed design decisions before launch. Choose a plan that fits your business needs, goals, and budget. team €229Month
For small teams focusing on image heatmaps. Analyze and optimize display-, social-, (D)OOH ads or optimize UX and CRO by analyzing websites.
5 Users
1 Workspace
500 Image Heatmaps / month
Heatmaps, Gazeplots, Peekthroughs
Attention Score, Clarity Score
Areas of Interest
AI Audit
Co-Pilot
Team Collaboration
E-mail Support
BUSINESS/Business+ €449Month
Companies & Teams foucusing on data-driven pretesting of designs for Advertising, UX and CRO with insights from Predictive Image-, Video- and Website Heatmaps.
All Team Plan items
10 Users
Up to 3 Workspaces
1.500 Image Heatmaps per month
20 Video Heatmaps per month
Scrolling Heatmaps (UX)
AI Deep Audits
Creative Impact Score
YouTube Thumbnail Heatmaps
Figma Plug-in
Direct Support
agency €899 month
Tailored for Media- and Creative Agencies. Use Brainsight internally and for clients, bootsting branding, efficiency, and revenue with branded tools and automations.
All Business Plan items
Upscaled Users, Usage, Workspaces
Brand Tracking for Video (logo, text, metrics)
Pre-trained logos
Deep Audits (video)
Branded Report Options
Custom Benchmark Options
Customized Branded Onboarding & Training Material
Dedicated Support
Reseller Benefits / Plans
ENTERPRISE €* Month
The best choice for large- and international organizations with multi-disciplinary teams, high-volume usage, and custom nereds or API solutions.
All Agency Plan items
Enterprise Scale Users & Usage
Multi-Workspace Management
Custom Benchmark Options, Co-Invested by Brainsight
Enterprise Security & Governance
Early Access Program
Innovation Partnership
Enterprise API & Integrations
team €199Month
For small teams focusing on image heatmaps. Analyze and optimize display-, social-, (D)OOH ads or optimize UX and CRO by analyzing websites.
5 Users
1 Workspace
500 Image Heatmaps/month
Heatmaps, Gazeplots, Peekthroughs
Attention Score, Clarity Score
Areas of Interest
AI Audit
Expert (Co-Pilot)
Team Collaboration
E-mail Support
BUSINESS/Business+ €399Month
Companies & Teams focusing on data-driven pretesting of designs for Advertising, UX and CRO with insights from Predictive Image-, Video- and Website Heatmaps.
All Team Plan items
10 Users
Up to 3 Workspaces
1.500 Image Heatmaps per month
20 Video Heatmaps per month
Scrolling Heatmaps (UX)
AI Deep Audits
Creative Impact Score
YouTube Thumbnail Heatmaps
Figma Plug-in
Direct Support
agency €799 month
For Media- and Creative Agencies. For internal use and for clients, boosting branding, efficiency, and revenue with branded modules and automations.
All Business Plan items
Upscaled Users, Usage, Workspaces
Brand Tracking for Video (logo, text)
Pre-trained Logos
Deep Audits (Video)
Branded Report Options
Custom Benchmark Options
Custom Onboarding & Training Material
Dedicated Support
Reseller Benefits
ENTERPRISE €* Month
The best choice for large- and international organizations with multi-disciplinary teams, high-volume usage, and custom needs or API solutions.
All Agency Plan items
Unlimited Users & Enterprise Scale
Multi-Workspace Management
Custom Benchmark, co-Invested by Brainsight
Enterprise Security & Governance
Early Access Program
Innovation Partnership
Need help choosing? Check the chart below to see which license suits you best. Still have questions? Scroll down for our Q&A or contact us to discuss your specific situation. Comparison chart Users
5
10
20
Custom / unlimited
Workspaces
1
3
5
Custom / unlimited
Image Heatmaps (renews monthly)
500
1.500
Fair Use Policy
Custom / unlimited
Video Heatmaps (renews monthly)
–
20
Extended Capacity
Custom / unlimited
Heatmaps, Peekthroughs, Gazeplots (Scan Paths)
Benchmarked Attention Score
Compare Heatmaps (A/B/C)
Campaign Analysis (Multi-Upload)
Areas of Interest (AOI)
AI Audit (General, Quick Heatmap Audit)
Expert Chatbot (Co-Pilot function)
Scrolling Eye-Tracking Heatmaps (Web Pages)
YouTube Thumbnail Heatmaps
–
Deep Audits + Creative Impact Score
Figma Plugin
–
Brand Tracking (Video)
–
+€200/m
Pre-trained Logos for Brand Tracking
–
up to 5
up to 15
Custom / unlimited
Branded GenAI Reports and Branded Share-Pages
–
Fee
API Solution
Limited
Yes
Yes
Yes, extended options
Custom Attention Benchmark
–
Upon Request
Custom Project
Co-Invested
Support
Email, ticket-based
Personal
Personal
Dedicated Lead
Onboarding & Training
Self-guided
Guided, onboarding
Guided, onboarding, training
Customer Success Management
"Brainsight helps CRO- and UX teams to align designs with instinctive visual processing to optimize for Impact and performance" “Brainsight is a strategic partner in our attention approach, delivering predictive intelligence across our creative process and media ecosystem.” Melvin van Gom
Head of Partnerships, dentsu Benelux
FAQS
frequently asked questions How is Brainsight different from other tools?
Unlike other tools, Brainsight is platform-agnostic: it supports images, URL uploads, HTML5 ads, and videos including brand/text tracking options, across any platform with higher video-minute allowances and not limited to formats like YouTube. For our display- social and DOOH advertising we offer proprietary Attention Benchmarks. All of this is delivered in one streamlined, easy-to-use platform (or API).
What does a Brainsight-trial look like?
We offer a hassle-free trial period to get you familiarized with Brainsight. Just sign-up and play with it. No Credit-Card needed.
How Accurate is Brainsight?
Brainsight’s predictions achieve 94% accuracy compared to live eyetracking studies. This high precision is based on a combination of validated research from top universities and extensive real-world training (neuroscience) data.
How is predictive eyetracking different from live?
Instant- Attention and Viewing Behaviour is based on visual stimuli triggering the survival / reptilian brain and lasts for about 3 seconds, after which is transitions to other parts of the brain. Instinctive Attention / Viewing Behaviour is within those 3 seconds, engagements kicks in after that moment. The first is highly predictable, visual engagement needs to be measured with live research.
On which models is Brainsight built?
Developed by Braingineers, the #1 Neuromarketing Research Agency in the Netherlands, Brainsight’s AI engine is built on extensive proprietary data and validated studies from leading universities like MIT and the University of Tübingen. Using predictive modeling and machine learning, live eyetracking studies tested hundreds of people on thousands of images and videos to map intuitive visual attention. Braingineers' deep research foundation enhances Brainsight’s accuracy—achieving a 94% match with live eyetracking. [This video] compares predictive and live eyetracking using Tobii technology.
How fast do I get results?
Brainsight delivers instant predictions—no waiting for participants, data collection, or lengthy analysis. Simply upload your image or video, and within seconds, you’ll receive a detailed attention heatmap and key visual insights. Note that Videos are actually hundreds of heatmaps (sec x fps), so take a bit longer. You'll get an email when it has been processed, usually a few minutes after uploading it.
