features

Test. Analyze. Optimize.

Using Brainsight's built-in analysis and co-working tools.

Attention score

Proven benchmarked attention
score to reveil attention
grabbing designs.

Heatmaps & Peekthroughs

Validate, analyze and optimize images and videos with instantly generated eye-tracking heatmaps.

Collaborate

Work together on designs and (pre)tests with colleagues in the same workspace.

Areas of Interest

Select areas in your designs to check their level of attention: are all elements of importance sufficiently noticed?

Clarity score

Benchmark your designs clarity
vs. 10.000+ competitors.

Heatmaps & Peekthroughs

Validate, analyze and optimize images and videos with instantly generated eye-tracking heatmaps.

Attention score

Proven benchmarked attention
score to reveil attention
grabbing designs.

Collaborate

Work together on designs and (pre)tests with colleagues in the same workspace.

Collaborate

Work together on designs and (pre)tests with colleagues in the same workspace.
Heatmaps & peekthroughs

Instant visual attention measurement

Brainsight's heatmaps will help you to analyze your content. And each heatmap will provide different insights in the user's visual attention.
eye-tracking heatmap Brainsight

Heatmaps

Generate instant eye-tracking heatmaps to measure viewing behavior.
eye-tracking peekthrough (reversed heatmap) Brainsight

Peekthrough

Instantly see what viewers do not notice on your webpage or in your design / ad.
video eye-tracking heatmap Brainsight - John Leweis Christmas Commercial

Videos

Video heatmaps analyze where attention goes to and how clear or cluttered scenes are.
DOOH Brainsight benchmark report out of home advertising
Attention score

Predicting attention in the right context.

Upload your assets to an ad category and understand within minutes how they perform against thousands of competing ads in your industry.
Benchmarked design templates are available for display ads, social ads and (digital) out of home.
Pretest ad performance before spending a penny from your media budget.
video eye-tracking heatmap Brainsight - John Leweis Christmas Commercial
video heatmap & peekthrough

Improve video effectiveness

Build strong online communities with advanced marketing tools. Get access to relevant audience data, and accurate reports on performance metrics.
View all sub-features
design comparisons

A/B/Multi-testing

A.B.C-test. Make sure that you will get the most optimal end result for your designs. While designing it is really easy to iterate with Brainsight's instant heatmaps.
Collaboration

Work together

Consult with your colleagues or clients. Easily team up with colleagues on joint projects and easily share your files in- and externally.
Projects. Create projects with colleagues to jointly work on.
Comments. Comment on each others designs for better optimization.
Invite your co-workers, either within or outside your organization.
Share files by simply creating a link, or just download and share heatmaps.

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Understand how customers will react before you hit publish.
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