AI Heatmaps - Instant Predictive Eye Tracking Insights

What's Predictive Attention?

Knowing exactly what your audience sees, before they even look.

Challenge: 2 seconds to make an impact.

Research in cognitive psychology and visual perception shows that consumers decide whether to engage with content in 1.7 to 2 seconds. This is part of our subconscious viewing behaviour ('System1'). How can you tell if your key design elements are noticed and anchored within a split second?

Issue: Ad Waste and CRO flaws. Unseen is Unsold.

In digital advertising, more than half of all advertised creatives go unnoticed, wasting billions in marketing spend. CTA's being missed, or visual hierarchy not guiding website visitors naturally through landing pages: when great content does not stand out, it hurts branding and performance.

Solution: Predict viewing behaviour with 94% accuracy.

Brainsight leverages Predictive (AI) Eye Tracking to generate instant Heatmaps with high accuracy. By pretesting your creatives, you'll gain insights into where viewers intuitively look and how they visually process designs. With Attention- and Clarity Benchmarks, and various analysis features, Brainsight adds predictive data to your MarTech or Research Toolkit to increase advertising- and UX performance, optimizing designs with instant feedback loops, before go-live and without live research. For a scientific deep-dive on predictive eye-tracking, check out the Science Page.

AI Heatmap Insights & Features

Predictive eye-tracking heatmaps (and our benchmarks) show you if, where, and how viewers engage with your creatives. Look at your creatives from through the eyes of your tarrget audience and understand how your visuals perform. Ensure that key elements, like CTAs and branding, get the attention they deserve.

Click one of these features to see what this looks like in practice:

AI Heatmap (Predictive Eye Tracking), Pepsi Ad, Brainsight.

Peekthrough of a Pepsi Ad in Brainsight's Predictive Attention Platform.

Gaze Plot (Gaze Map), Pepsi Ad, (Brainsight Predictive Attention)

Analyzing predictive Attention

Use Cases & insights

AI Heatmaps for Media and Advertising

Maximize Attention Share & ROI: Perform Pre-flight Creative Evaluations maximizing visual breakthrough potential, ensuring media spend is focused on creatives to be seen at scale.

Validate Critical Anchor Points: Utilize Areas of Interest (AOI) and predictive data to ensure instant visual processing of high-value elements, anchoring brand lock-up and CTA's.

Optimize Clarity & Cognitive Load: Assess the ease of visual processing, and fine-tune messaging and design hierarchy to minimize cognitive friction and maximize comprehension.

AI Heatmaps for User Experience & CRO

Validate First Arrival & Conversion Focus: Use Insights to ensure users' attention is immediately captured by key content. De-risk conversion elements by identifying visual distractors.

Map User Scan Path for Funnel Flow: Validate intended visual hierarchy and ensure effective information flows, guiding users through efficient conversion funnels with Gazeplots and Scrolling Heatmaps.

Informed Data-Driven A/B Testing: Eliminate guesswork by generating hypotheses for Conversion Rate Optimization (CRO) with predictive data and testing variants on attention.