Tailored to your own ad ecosystem
Scoped to your use- and business case
Brainsight offers custom benchmarks for owned advertising ecosystems. Instead of general industry metrics, attention and/or clarity are built and benchmarked for your unique advertising environment: your own displays, ad formats, channels, or creative categories.
Brainsight is one of the few predictive attention platforms that offer benchmarked metrics, with predictive attention and visual & cognitive processing against industries and peer groups. We are the only one offering custom benchmarks.
Built on the same principles, custom benchmarks are designed and calibrated to your unique situation; metrics for i.e. your retail media environment, website- and app ecosystem, and other assets or creative categories. Read below what a custom benchmark project entails.
Editors and design teams across every title pretest and analyse their own covers on attention and clarity
Bemchmark- and predictive data are tailored to the relevant shelf position, competing titles, category, and store
Each title's own cover analyses, best practices, and design conventions are captured directly in the Deep Audit
Pre-test on/slice results by magazine genre, format, or placement context
New titles, positions or categories can be added later without rebuilding the benchmark from scratch
Whitepaper and PR: science-backed argument for advertisers to buy on attention, not just CPM
Scoped to a specific category, e-commerce, newsstand retail, retail.
Pre-test and compare placement across store and/or digital contexts.
Delivered in your own account or via your own API, white-label ready
Exclusive, semi-exclusive or co-invested benchmark categories.
A custom benchmark has two deliverables: I. a completely mapped environment, benchmark and research (white) paper, and II. your own predictive attention pre-testing capabilities for you and your customers. This means that bifurcations in categories, locations, channels, etc. is designed for you.
Filter specifically on your e-commerced platform, retail- or outdoor media use-cases. A DOOH display in front of your stores is not the same as in-store screens. Or predict visual performance for your advertising customers for your UK, or North American on news channels or travel websites; it's all possible. with our custom benchmarks.
Once your category is benchmarked, pretesting includes Deep Audits; our structured, reproducible analysis and score. We embed your specific use-case and best practices or analysis framework in the deep audit for your own Brainsight users.
Scoped to your ecosystem
No fixed price — built together
