Insights - Features - Analysis Tools
June 3, 2025
Brainsight provides predictive insights for instant attention and intuitive viewing behavour.
Depending on your Brainsight-plan, you have access to the following insights & analysis-tools:
- Attention Score (benchmarked): validate how well your ads are noticed in their context
- Clartiy Score (benchmarked): determine how clean / clear or cluttered your design is
- Heatmaps: Image, Video and Scrolling UX Heatmaps
- Peekthroughs: What is instantly overlooked
- Gazeplots: viewing pattern / sequence
- Areas-of-Interest: validate you objectives by checking your own areas on attention
- Brand Tracking (Video): track your logo or key message in video content with additional data/metrics.
- GenAI Creative Analysis: your personal co-pilot to get your creatives analyzed instantly
- YouTube Thumbnails: Heatmap your Thumbnail variants based on live search/keywords
Our development roadmap is continuously expanding, so check out our website for the lastest additions.