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Insights - Features - Analysis Tools

Insights - Features - Analysis Tools

June 3, 2025

Brainsight provides predictive insights for instant attention and intuitive viewing behavour.

Depending on your Brainsight-plan, you have access to the following insights & analysis-tools: 

  1. Attention Score (benchmarked): validate how well your ads are noticed in their context
  2. Clartiy Score (benchmarked): determine how clean / clear or cluttered your design is
  3. Heatmaps: Image, Video and Scrolling UX Heatmaps
  4. Peekthroughs: What is instantly overlooked
  5. Gazeplots: viewing pattern / sequence
  6. Areas-of-Interest: validate you objectives by checking your own areas on attention
  7. Brand Tracking (Video): track your logo or key message in video content with additional data/metrics.
  8. GenAI Creative Analysis: your personal co-pilot to get your creatives analyzed instantly
  9. YouTube Thumbnails: Heatmap your Thumbnail variants based on live search/keywords

Our development roadmap is continuously expanding, so check out our website for the lastest additions.